Within the midst of the darkness that engulfed the world, the technology modified the whole life of the human beings. Wilson writes: “Below sure social-financial circumstances, cultural identification can become an instrument for the expression of energy of the predominant cultural system which molded it, and may also develop into the instrument utilized by the dominant tradition and its members to further its survival and improve its empowerment.
Social networking gives people with the illusion that their friendships are vital and actual, but in reality they are shallow, superficial and unable to satisfy the everyday calls for and pressures that exist in a real relationship. Technology to students today is rather like a dictionary or an atlas to students a decade or two in the past; all are simply used as tools for studying in class.
Theories of technology usually try and predict the future of technology primarily based on the high technology and science of the time. Using the dystopian imaginative and prescient as a tool to explore the probabilities for humanity’s future is popular amongst science fiction writers, but it’s also generally used by philosophers, futurists, and political analysts or commentators.
One can readily see why this criticism could possibly be utilized to media ecology, however I consider especially in todays media-centric society, it seems that we could in truth be below the deterministic power of technology; unstoppably cascading in the direction of a convergence of man and technology that Ray Kurzwiel has dubbed the singularity” (Kurzweil, 2005).
The Web has changed our society in lots of, many ways and solely now are we beginning to have the ability to study its effects on the media ecology. Ellul’s argument is that now we have entered a historical section in which we now have given up control over human affairs to technology and the technological crucial.